WHAT IS SEO?
SEO stands for SEARCH ENGINE OPTIMISATION, this means a website which is optimised to be picked up by the search engines and various crawlers around the internet.
The more link backs to your site using keywords that you want and the more content your site has, mixed in with a bit of common sense means high search engine rankings WITHOUT HAVING TO PAY FOR SPONSORED LINKS !
We at Nixta Internet Services, have a proven record of getting our clients to the top of the search engines, found with the keywords they want to be found with.
EXAMPLE
Using the term “Bouncy Castle Hire Weston-super-Mare” in Google search engine, which would be what anyone within Weston-super-Mare would type looking to hire a bouncy castle in their area we found the following results.
Studying these results we see that 2 of the top 3 are in the ‘adwords box’ and the 3rd one is naturally at the top, the 3rd one being “Weston Bounce” one of our clients, who has lots of local competition to remain at the top of the search engines naturally. As a matter of interest the 2 appearing in the paid adwords box are not local and the quotes come in at almost 4 times the cost of true bouncy castle hire in Weston-super-Mare.
It is also a good chance to point out that most modern day browsers (especially modern phones) have ‘ad stop’ plugins which automatically hide banner ads, google ads and other intrusive advertisements, thus making the natural results be the only ones showing.
It is also worth noting that more and more people actually create accounts with Google (such as Gmail and Google+) meaning that Google already KNOWS where the client is searching from some call it privacy invasion, some call it helpful. In the diagram below we login to Google and also switch on our adblock software, this time using only the term “bouncy castle hire” :-
As you can see the results are the same, the client remains at the top of the page !
