To get you to the top of the search engines instantly, you can opt for a GOOGLE ADWORDS CAMPAIGN, or the adwords campaign of the search engine provider you choose.
Adword campaigns normally work on a COST-PER-CLICK budget that you set, and bills you for every potential customer click you receive. You set a budget for each click and then every time the sponsored ad is shown, the competitors with other budgets all automatically outbid each other, until the highest cost per click wins , and then if clicked on, you get charged.
On the highly competitive Google AdWords pay per click (PPC) search engine, it’s now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. All of us want to achieve maximum return on investment (ROI) for the keywords or phrases that are most relevant to our businesses, and are most likely to provide our sites with targeted traffic. Whilst we at Nixta Services encourage Natural Search Engine Optimisation to get to the top of the search engines, we do understand that their are times when natural progression is of no use. We can get most Google Adwords campaigns up online AND ACTIVE within 12 hours, whilst some natural SEO can take up to 3 months.
TEN MOST COMMON ADWORD MISTAKES
With the cost-per-click (CPC) prices available through various PPC search engines always increasing, it’s essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns. The mistakes that you should avoid include:
- creating a long list of less than targeted keywords
- failing to identify unique aspects of your product or service
- a lack of keywords in your ad text
- directing users solely to your home page
- creating single ad groups
- utilizing single campaigns
- using broad match only
- failing to optimize ad serving for your ads
- failing to track results
- entering the content network without modifying bids
Although we understand that Google encourage users to set up their own adwords campaign we also want you to appreciate that as experienced adword campaigners we know how to avoid the ten common mistakes, as well as optimise your campaign to its maximum level.
FIVE THINGS WE WILL DO
Google Adwords can be a great way to position your brand effectively, capture new and returning clients, and advertise without large up-front costs. We at Nixta Services understand all the implications involved in your competitors getting what could potentially be your customers, so we will :-
- Establish Goals, Objectives, and Targets
- Build out Keyword List
- Create the AdWords Campaign
- Integrate Tracking
- Continually Check-in on the Account